This poster can infer that the girl in the image has a significant part to play within the film. Nevertheless it could also suggest that because we cannot see her face, the creators of the poster want the audience to focus on the face within the blood. This character seems like the antagonist throughout the film. As she is smearing blood across a wall. This imagery symbolises death or murder. Which is disturbing to the audience however, is a convention of this horror genre.
The title of the film, looks as though it has been smudged connoting that it has been done on purpose. Which links to the trailer, as the murders were done on purpose.
The colours used in the poster represent death as they are very bleak and not very exciting. On the other hand it puts the attention on the face which is in the blood.
At the top of the poster it says 'from the makers of paranormal activity and insidious' this will create a large fan base making the film popular within the film industry. Both of the films have had huge success and that's what will entice people to watch the film. The audience will already have an insight on the style in which sinister will be if they have seen any of the paranormal activity films or insidious.
The poster is fairly vague as it doesn't consist of much information, the only information included is what the creators think will attract the audience, for example, directors, produces, and actors names. There is also a quote on the poster which reads ''genuinely terrifying, this will scare the hell out of you'. The use of the word hell will get the audience thinking about death which is the main theme included in the film sinister.
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