Sherlock Holmes film poster connotes to the audience that the film is going to be mysterious because his body language does not give much away about the film. However, his body language does suggest that he is a main of importance, his suit clarifies this.
The unique selling point for this poster is the picture of Sherlock Holmes himself. He is a recognisable character with a large fan base. This enables the film to do better than those films with not so big a fan bases.
The colour of the text link with the image. The image is suggesting that Sherlock Holmes is in the cold, the colours of the text infer this too. Having the worlds 'World Exclusive' makes the audience seem as if it is really important and a must see.
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