Research and Planning - G.I Joe Retaliation Analysis

 

 

G.I Joe is a 2013 American science fiction action film directed by Jon M. Chu. It is a sequal of G.I. Joe: The rise of the cobra. The film was written by zombieland,writers Paul Wernick and Rhett Reese. G.I stars Channing Tatum, Arnold Vosloo, Ray Park, Jonothan Price, Bruce Willis and Byung-huns Lee. A unique selling point for this film is the three established recognisable actors. They are well known for there successful action films such as 'Die Hard', 'Looper' and 'Sin City'. Having three large and successful actors will attract a large audience. Allowing the film to be a success within the film industry.  Another unique selling point is the double genre. G.I Joe is not only a science fiction but an action. Having both genres included in one film, can entice more people to watch it as fans of action and science fiction will both go to view the film. This will make the film successful within the filming industry.

    In the trailer the audience will recognise typical action conventions. By the characters wearing army clothing, carrying guns, driving tanks and flying helicopters, this would appeal to its target audience. The narrative begins with some cliche explosions. The president has been kidnapped and an imposter has taken his place who is an alien, it is the G.I Joe's job to stop the alien invasion, rescue the president and save everyone.

  The mise en scene helps create an effect for the film, within the trailer, through camera angles, sound, clothing and editing. To start, the clothing in the trailer links well with the typical conventions of a action/science fiction film. For example in one of the scenes the characters are wearing army clothes, inferring that they are involved in war. With war, the connotation  of violence, guns and explosions closely follow. These are things that you would expect to see in a typical action film. Throughout the trailer the soundtrack is at a steady tempo, creating tension and making the audience on edge whilst watching. The music changes when the date and title appear on the screen it happens quickly and the sound that matches is a quick, sharp and effective sound. This is effective as it makes it seem powerful. It also helps make it stand out against the rest of the trailer. Highlighting the release date so effectively will attract the audience and will help the film become successful within the filming industry. The camera shots in this trailer also help advertise the film as the shots include main characters starring in the film. Channing Tatum and Bruce Willis will be the two characters that help get a big fan base for the film as they are both successful and can attract the female target audience whilst the genre of the film will attract the male. The shots also help reflect the narrative. From the shots the audience can suggest that Channing Tatum is a main character as he gets a lot of screen time (prevalence).



Research and Planning - This Is The End Analysis

This Is The End

This is the end is a 2013 American apocalyptic horror comedy film. It is directed and written by Seth Rogan and Evan Goldberg. Evan Goldberg is a film screen writer and producer, however, Seth Rogan is a stand-up comedian, actor, producer, director, screenwriter, and voice artist. It is a unique selling point how talented they are. Knowing how successful Seth  Rogan is will entice the audience to go and watch the film. especially as his previous work has too been very successful. Rogan has co produced 'The Forty Year Old Virgin', and has written, 'The Watch' and 'Pineapple Express'. It stars Seth Rogan, James Franco, Jonah Hill, Jay Baruchel, Danny McBride and Craig Robinson, as fictional versions of themselves in the aftermath of a global apocalypse. It is a unique selling point because they have been in other successful  films. Cameos from Emma Watson, Rihanna, and Channing Tatum.
    Every film needs a situation, however a the typical situation for a comedy horror would be an unexpected situation. And in this trailer we see clips of what the unexpected situation might be. the trailer begins with a party around a party Franco's house in the Hollywood Hills when the apocalypse all of sudden strikes. The main characters barricade themselves inside, in the hope of survival. Outside, there are rivers of fire, Jurassic monsters and 20ft devil waiting to devour them. 
   Subgenre: comedy/horror/fantasy - The stars of the film all play themselves, and their recent movie offerings demonstrate that they all have sins to atone for. Mixture of 'satire' - mocking celebrities and themselves and their recent filming roles.
    The mise en scene are also typical conventions to this genre. The clothing worn by the main characters can infer that they are just normal middle class people. This will help engage the audience as it is objective character identification, the audience will feel like they are similar to the characters. When you cam engage the audience and entice people to watch your films you will create a fan base and the bigger the fan base the more success the film has within the industry. The body language of the characters are relaxed and they is never a tense atmosphere it is kept 'light hearted' which is a typical convention of a comedy. The non-diegetic sound that was used in the trailer consisted of recent typical chart music, creating an up beat feel. The music matches what is happening in the scenes. For example at the very beginning there is a house party, and there is music creating an exciting atmosphere, immediately engaging the audience. However, when the unexpected situation occurs dramatic music comes on, creating a suspense feeling throughout the audience. The change in music is unexpected just like the situation. The lighting in the trailer changes throughout and only becomes dark when they are faced with the apocalypse, however, before it started the lighting for the house party was bright, inferring a comfortable and happy environment.
   Different camera angles are used in the trailer so that the audience can suggest characters positions and roles. The audience can infer that Seth is the antagonist because he gets the most prevalence and the first scene on the trailer. There are a lot of medium shots to include more than one person in a shot. This could suggest that they don't have an important role as they aren't the focus of the scene. There are also some high and low angled shots these are specifically for attention to detail. The use of the high angle shot in the trailer is so that the audience can appreciate what the characters are faced with in the film. The low angles were close ups, normally you would expect to see a low angle shot to show vulnerability but not always sometimes, like in this trailer it is to show importance of whatever  is that scene. It can suggest to the audience that it will have a big impact later on in the film.

Research and Planning - Safe Haven Analysis

Safe Haven is a 2013 American romance film starring, Julianne Hough, Josh Duhamel, and Cobie smoulders. Safe Haven was directed by Lasse Hallstrom who is a very successful director within the industry. Most notable films to date include, 'Dear John', 'The Hypnotist' and 'Chocolat'.
  The trailer begins with unique selling point to the film. The audience see a girl running away, this doesn't give too much away, especially as we do not know what she is running away from. Because of the first scene it is confusing as to what genre Safe Haven is, it does not look like the stereotypical romance. But that's why I think the film is gripping, its nothing like what has been done before. The use of enigma code makes the trailer build up which hooks the audience before giving away what it is about.
  The narrative of the film includes the typical conventions of a romance genre it has a rather peaceful setting with the typical friendly town with kind people. During the trailer we see a flashback of the main character cutting her hair and dying it blonde. This allows the audience to infer that she is making an important decision as if she were running away from something, or someone. This implies that her old life wasn't happy or it was dangerous, which is why she needs to move on. The trailer then cuts to an over the shoulder shot of the woman and the man who have met. It then changes to a close up clip of a man who the women is then going to fall in love with. Following this there is a close up shot of  a man who is looking through the window, he is staring at a woman which infers that something is going to happen between them. The trailer also show the audience the man and the woman meeting in various places where the audience can immediately see that a some sort of relationship will form. The conventions of a romance genre always includes a twist where there is something tragic that will happen which leads up to a 'happy ever after'. Which is a convention of a romance film.
    The use of mise en scene in the trailer are also conventions of a romance genre. The use of body language within the trailer suggests emotion and love and a connection between a man and a woman. The clothing of what the characters wear infer to the audience that they are of middle class. No one wears anything that gives the impression of them being of a low class and no one wears any particular clothing to suggest that they are wealthy. The trailer has both light and dark lighting however, the lighting changes at significant moments. When the trailer it is dark inferring that her past secrets is something that she wants to keep hidden. Whereas the scenes that include her new town has very bright lighting which infers her happiness and her peace. The use of sound in the trailer includes both non-diegetic and diegetic sound. There is also a soundtrack that is played over the top of other sounds for example, characters speaking. The voiceover allows the audience to gain information about the film that isn't being shown, whereas the soundtrack is there to match the action of what is happening in the scenes and create an effect.
  



  

Research and Planning - Hunger Games Trailer

The Hunger Games

The Hunger Games is a 2012 American science fiction adventure film. In the hunger games trailer we are introduced to the different characters from the victim to the anotagonist and the protagonist. The narrative of the film is included in the trailer and tells the audience what is going to happen during the film. The equilibrium in the trailer is that the main character appears to be happy and settled, however, just like an action the audience will know that stereotypically her life it suppose to seem this way just before it takes a bad turn. She ends up becoming part of the games and the mise en scene can infer that she is fighting for not only her life but the status and power that comes with it. As everyone else that gets chosen wear similar 'low class' clothing. Implying that these people all come from the same class and status, which conflicts with the equilibrium at the beginning of the trailer.
   There is an objective character identification because the trailer builds up tension and makes the audience feel as though they are the main character and are also too taking part in the games. This makes the audience feel engaged and entices them to keep watching. This is a good unique selling point for the film. Because in order to be successful in the filming industry you need to make sure that you engage the audience. Another reason why the audience feel more engaged with the main character is because she has the most screen time and prevalence. She also has voiceovers during the trailer, this will make the audience feel as though she is the protagonist within the film. It would also create a connection between the audience and the main character.
  The music in the links with the genre, it is music which builds tension for the audience. Which creates a tense atmosphere, keeping the audience on edge. The music stays the same throughout the trailer.  

Research and Planning - The Vow Trailer

The  Vow

The Vow is a romantic drama film, released in 2012. It is directed by Micheal Sucsy and distributed by screen gems. The key actors include Channing Tatum as (Leo Collins) and Rachel McAdams as (Paige Collins) an acclaimed actress for her staring role in the Notebook. Channing Tatum has starred in many other films, most notably, Dear John, which is a popular romance film. Having Channing Tatum and Rachel McAdams star is a unique selling point for this film. Especially as Channing Tatum has an incredibly large fan base.
  The trailer begins with an over the shoulder shot of the couple with close ups so that you can see the emotion on their faces. The next shot shows the couple in a gallery and they appear to be getting married we can suggest this from the mise en scene, the clothing includes the main character in a wedding dress and the other in a suit. Then there is a long shot of two security guards which chase them out of the gallery inferring to the audience that they were not supposed to be in there, which could then lead to the suggestion that the gallery was a memorable place to both the main characters and that's why they chose to  get married there, even thought they may not have been allowed. Following this scene is a scene involving a crash.
    The equilibrium in the trailer is when the audience see the happy couple getting married and subsequently moving in together because they are happy in love. The romance genre at the beginning of the film is highlighted by the props such as flowers and kissing and cuddling. A disequilibrium then follows in the trailer when the protagonist is involved in a car accident and unfortunately loses her memory. the narrative is that she does not recognise her husband which leaves him utterly devastated. Which makes him want to pursue her affections. He does this by starting right from the beginning and takes her on a date this is an attempt at repair.
   The trailer has three parts to it a happy scene, followed by a sad scene, then a happy scene again. Following from this the film will either conclude with a happy or sad ending. For example a happy ending would be if they fell in love again and lived 'happily ever after'. A sad ending would be if they were to never speak again because she simply couldn't remember who he was. Or to fit another situation in a film, a tragic death at the end.

Release date of the film was valentines day, which links with the genre as it is a romance film. 

Research And Planning - Mirrors Poster

The film poster for the 2008 film Mirrors conveys the typical conventions of a horror film. The colour used in this film poster immediately creates an eerie feel and implies that it is a horror. The title 'MIRRORS' is another convention as one of the 'R' is backwards suggesting that like a mirror it is a reflection. The colour of the title is red suggesting, death. the red really stands out from the background engaging the audiences attention. The colour red is the most noticeable colour and therefore stands out from the rest, as the other colours (greys, whites, and blacks) are low key lighting. The mixture between both high and low key lighting act as a contrast grabbing the audiences attention. This then becomes a selling point as the audience, once hooked are engaged in the poster and finding out details about the film. That is why the key information is in white, so that the audience know immediately where they have to look when they want to find out specific information. The main piece of information of the poster is the actor which is directly above the title. It states the main character, which is one of Americas successful actors Kiefer Sutherland. The audience may  recognise him from other films, most notably, 'A Few Good Men' which is an American drama film. 'A Time To Kill' which similarly to 'Mirrors' is a thriller. And 'The Lost Boys' which again is a teen horror. Having Kiefer Sutherland play a starring role in this film is a massive unique selling point because of his previous work.
  The way the boy is sitting in the middle could imply that he is the centre of the film, so that the story line is about him. As a main convention of a horror film are innocent children that stereotypically turn out to be disturbed. The way that the boy is sitting in the water, means that he is reflected like the 'R' in the title. The body language of what appears to be the two main characters makes them look very anxious however dominant as they are standing over the boy. Making it seem as though they are in control of the boy. This could suggest that they are his parents.

Research and Planning - Mirrors Trailer

Mirrors is directed by Alexandra Aja it is a supernatural horror, and was released in 2008. The trailer immediately captures the audiences attention because of the actors in the film (Kiefer Sutherland). He is a well known actor and has appeared in other successful films  such as 'Phone Booth', 'Monsters vs. Aliens' and 'The Lost Boys' therefore having him in the trailer, the audience can see that a successful actor will be starring in the film, engaging there attention and making them want to see the film. Another unique selling point is who directs the film as the director has also directed the popular and successful film 'The Hills Have Eyes'. Mirrors has a certificate of 15 and therefore its aimed at young adults.
    At the beginning of the trailer its starts with a happy looking family (husband, wife and son). Then the mood of the trailer gradually changes when the main protagonist (Kiefer Sutherland) gets a job as a night warden at an abandoned department store. The mood and tension increases when the audience is made aware of broken mirrors and moving reflections within the mirrors. In particular a close up shot focuses on a security guard who see's his own reflection pick up a shard of glass which then he puts up against his neck.   This is a typical convention of a horror film as we see both weapons and a disturbed character, which have disrupted the equilibrium. The main protagonist ben (Kiefer Sutherland) try and uncover the disturbing supernatural force behind the mirrors, and protect his own family who appear to be in danger.
    Music throughout the trailer is a mixture of non diegetic and diegetic. The diegetic sound that relates to the conventions of a horror are screaming, door slamming, eerie noises coming from the department store. Non diegetic sound that also linked was the soundtrack that was played over the trailer. This gradually built suspense and emphasised the creepy and disturbing events happening in the narrative.  

Research and Planning - Man of Steel Poster

Man of Steel is an action genre film. The way the poster implies that it is an action film to its audience is how everything behind superman is blurry. Creating an effect that infers he is going very fast. Every action film has a hero and a villain and in this film, stereotypically like other action genre films superman is the hero. From this poster we can see that superman is flying the sky and over what appears to be a city. This is how we know he is the hero, because he his flying over the city for what we can only assume is to save someone. We see a birds eye view shot of the city however we see just a close up of superman's face. Due to this shot can you then only really appreciate the height in which he is. Which could infer courage which stereotypically a superhero is meant to have. Superman's facial expression suggests that he is serious, and also shows his determination. The use of his facial expression allows the audience to see his courage to save people which is typically what the audience want to see from an action.
   A unique selling point for this film is the title of it. Man of steel implies that the main character can face everything and anything and this will engage the audience and make them want to see the film. The poster also shows how superman is very powerful, as the light shining in on the top left hand corner onto his face, the light shining on him infers that he is a positive influence.
  The colours of the poster don't distract the audience as they are simple. The name of the director, producers, actors and title of film can be clearly seen. The only thing that really stands out on this poster is superman himself. The red is the most striking colour. It stands out against the dull and boring colours from the city. 
  The conventions of this poster are similar to the film poster and the main thing is that they both include the title, director, producer and actors, which is the selling point for the film. Therefore, the more that is advertised the more success the film will have within the industry and against other films.
 
 

Research and Planning - Man of Steel Trailer

Man of Steel

 

 

 

'Man of Steel' is a 2013 American superhero film,  which is directed by Zack Snyder. 'Man of Steel' was produced by Christopher Nolan, and scripted by David. S Goyer. The film stars many successful actors including, Henry Cavill, Amy Adams, Micheal Shannon, Diane Lane, Kevin Costner, Laurence Fishbourne, Antje Traue, Russel Crowe, Christopher Meloni and Ayelet Zurer. One of the unique selling points for 'Man of Steel' are that the actors have previously been in other successful films allowing them to have a 'fan base', The trailer then engages those fans and entices them into watching the film. The audience can also imply that 'Man of Steel' is going to be a successful film because of the very successful director (Zack Snyder) he has also directed the films, 'Dawn of the Dead ' and 'Sucker punch'. Sucker punch has a similar genre to 'Man of Steel' however 'Dawn of the Dead' is a horror. Which allows the audience to suggest that where he has directed more than one genre of film, they know that his films are good as they have all been successful; making him a successful director.
   The Beginning of the trailer shows a character floating in water, the shot is taken from below the body, creating emphasis as the audience question if this character is dead or not. The next shot we see is what we can infer the same character as they too are in water and floating , he characters eyes are closed and his body is still. The audience then see a low angle shot of someone's feet running down the corridor building a tense atmosphere. they are running from something and that leaves the audience question what they could possibly be running from. The main character and what appears to be his mother have a conversation while we see them talking. It cuts to the shot at the very beginning including the second shot again. Because the shot is repeated the audience can infer that that scene in the film is significant as it needs to be remembered. Later in the trailer, we see the main character (Man of Steel) use his power to fly up into space this is a very strong and powerful scene. The music helps give this effect, as it builds an exciting atmosphere. The camera follows him into the sky as a long shot and it quickly gets closer until its an extreme close up of his face. Then the directors name appears on the screen this shot only lasts a few seconds. The music still gives an excited pathos as the scenes that come next are short and snappy, fitting in with music's build up. The effect of having short and snappy scenes, allow the audience feel like they are being shown lots of the film when really they are only seeing very little. These scenes include explosions and fights. This infers to the audience that it is not only a superhero film but an intense action film. 
   Used in the trailer are different types of shots, for example medium shots, close ups, low angle shots, two character shots and extreme close ups. The purpose of the trailer allows to advertise the film by using as many unique selling points in the two minutes they have to sell the film. 'Man of Steel' as well as having successful actors star in the film and very successful film director. The production of the film have used special effects including CGI computer generated image. CGI is the application of computer graphics to create or contribute to images in films. CGI mainly refers to 3D computer graphics used for creating scenes or special effects. A clip which shoes CGI in the trailer would be when the main character (Man of Steel) uses his powers and flies into the sky and heads into space. 
   The use of non diegetic and diegetic sound in the trailer creates suspense within the audience. Non diegetic sound whose source is neither visible on the screen nor has been implied to be  present in the action. And diegetic sound is whose source is visible on screen or whose source is implied to be present by the action of the film. For example in the trailer the non diegetic sound is the music which helps to create the mood. And sound effects which also help to create the effect. Diegetic sound however, are voices of characters talking and sounds made by objects.