Research and Planning - Empire Magazine : Man of Steel Analysis

This Man of steel poster sells the film by its unique selling point by having Henry Cavill, who star as the main character in the film. People will recognise him for being a successful actor that has starred in other successful films, his most notable include: 'The cold light of day', Immortals', and 'Hellraiser'.
   The colours used throughout the poster generally create quite a dark and mysterious mood. These moods are created by the use of dark colours. Dark colours helps keep man of steel the centre of attention. The font used is bold also drawing attention to itself. White is used which can be inferred as being a simple and subtle colour suggesting purity. Which can link into man of steel being true and pure to the people he saves.
  The poster infers to the audience that man of steel is powerful as he is standing with his head held high and his shoulders pulled back. The light shining through on the right hand side of the photograph can suggest his authority, power and dependence. The way that superman his as high as the clouds can also be interpreted as him being the greatest and almighty. One of the unique selling points is the protagonist of the film (superman).Having him centred of the poster, will attract an audience and fan base making the film popular and therefore successful within the industry. Another unique selling point, is the title of the film. Naming it 'Man of Steel' makes it stand out more. It is different from superman which has been heard many times before, loosing its effect. The words man of steel creates powerful imagery as though he can fight and save anything. Enticing the audience to see more. 
     The poster includes the title of the film, the produces, directors and actors, giving the audience an idea of what the film will include and also the plot of the film. The poster links well with the trailer as it suggests action through its imagery, which is what the trailer also does.










  

Research and Planning - Empire Magazine: Harry Potter Analysis

This Empire Magazine poster is informing the reader about the harry potter film. Its unique selling point is that it includes the successful actor which is popular within the industry and very much recognisable. Based on the film having a good fan base from the previous films of harry potter. People are going to be aware of how good they are purely because of there previous success.
    The magazine cover confers to the reader that the 'Harry Potter' film will consist of much action. We can suggest this by the effect of the smashed glass around the cover of the magazine. The main character his holding a wand which is suggesting the magic involved in the film. Having the wand and the smash glass surrounding it could be of contrast and suggest to the audience that this time in the film that their magic could end up resulting in bad decisions/consequence.
   The text used is the colour white, which is the colour of purity and innocence which also contrasts with the imagery used. The use of the white text makes it stand out for the audience attracting them to the audience making  them aware of the important information.
   Having 'The End Begins' makes the reader believe that this could be the end of the harry potter films, exciting the audience to talk about the film, creating a large fan base making the film more successful within the industry.  

Research and Planning: Empire Magazine Hobbit Analysis

 

 

 

This Hobbit poster, informs the audience about the film. Its red text stands out attracting the audience to the poster. The poster includes the three main characters which acts as a unique selling point as they are all successful actors/actresses. Having such recognisable actors will gain a large fan base, which will help make the film successful within the industry.
  The red text also stands out and is in contrast with the white text, which is more of a subtle colour. This is an easy way of telling what the makers of the poster want you too see first.
   The actors position is also a convention of the action film that the 'hobbit' is. The clothes they are wearing suggests army imagery. Inferring to the audience that there will be wars, and fighting throughout the film. The middle actor is holding a gun which can connote that he has power and importance throughout the film. The way he is standing making eye contact with the audience can also suggest that he is possibly the main character and also the protagonist, because he is in the centre of the poster, holding the most weaponry.





Research and Planning - James Bond Magazine Cover

In this poster we are drawn to the three iconic symobols. The first being Daniel Craig (James Bond). The second symbol being the Aston Martin. And lastly, Big Ben. They all portray typical British culture. In this skyfall poster we see Daniel Craig as James Bond sitting comfortably on what appears to be his Aston Martin. He is also holding a gun, however, is not pointing it towards anything. Having the gun connotes that this film is an action. The gun makes him look powerful and in control. The unique selling point I Daniel Craig being the subject focus of the poster. He is an icon and recognisable for being the James bond. Having him on the poster, will make people aware that the poster is about the James bond film, even before reading the title.
   The font used looks modern which links with the clothing he is wearing. His suit gives us the impression that he is smart and important. The text on the poster is there to give information about the film Skyfall and it is  important that it stands out however, doesn't distract attention from the image. The font is in black and this is a really effective colour as it is bold and stands out looking sophisticated.

Research and Planning - White House Down Analysis

White House Down

 

 

 

 

White house down is a 2013 American action film directed by Roland Emmerich. The films screenplay is by James Vanderbilt. It stars the successful Channing Tatum and Jamie Foxx. The film was released on June 28th 2013 and has since grossed over $150million.

  The plot involves a main character (Channing Tatum) who Is assigned to speaker of the house. The main character has an unstable relationship with his daughter. When touring the white house him and his daughter get separated and the journey of him getting back to his daughter again, consist of fights, lies, accusations, violence, explosions, ect. Emily is then taken hostage by Martin Walker (James Woods) who is head of the presidential detail. He threatens to kill Emily if Cale (Tatum) does not surrender.

   The trailer opens with a voice over of three different radio stations. This is diegetic sound and therefore is informing not only the audience but the characters within the film. The radio station is saying how there has been breaking news in Washington, the news report claims that there has been a 'shocking explosion'. Just as the word shocking is said a building explodes, making  the audience engage in the trailer. Whilst the news report is still being played there are several things going on at once. There is text which is appearing giving the audience extra information The trailer is breaking up and cracks, which links with the sound the radio makes when you change the station. Within the first thirty six seconds you see a plane explode, buildings explode, and people running away and screaming. This immediately interests the audience as it hooks them in on a gripping storyline. Constantly throughout the trailer the audience will be trying to figure out what is going on in the trailer, trying to carefully place the information given in relevant possible plots. The costumes of those in the trailer can also confer to the audience that it is an action film, although some are wearing suits, and even though holding a gun, the audience can infer that he is a man of importance and most likely not to be the antagonist. Also in the trailer once the director has come up, other films that Roland Emmerich has directed appear on the screen, with a dramatic sound effect. Which would result in the audience counting how many films that he has directed which have been successful within the industry. This is a unique selling point for 'White House Down'. Where people are a fan of Roland Emmerichs previous work they will expect this film to be just as successful giving it a large fan base to begin with, allowing it to do well within the industry.

  

 

 

 

 

 





Research and Planning: James Bond - Skyfall Trailer Analysis

Skyfall

 

 

 

'Skyfall' is the twenty third James Bond film produced by Eon Productions. It was released in 2012 and stars Daniel Craig, Javier Bardem, Ralph Fiennes, Albert Finny, Naomie Harris, and Judi Dench. A unique selling point for 'Skyfall' is having Judi Dench appear in the film. She appeared in other James Bond films and therefore is a noticeable actor that can be recognised from the others as being a successful actor, enticing more viewers.

      The trailer begins with three quick scenes that lead to a longer lasting scene where a man is holding a gun. The use of the short scenes will create tension within the audience. Where he is holding a gun it suggests to the audience that someone is going to die, this is a convention of an action film. The weaponry used is also what the audience expect to see in an action trailer, as it immediately grips the audiences attention to see if they can see what the character is planning to do next. There are car chases and fighting which both are also expected to be seen within the film. The tempo of the music increases to build suspense, throughout the scenes involving the car chase. Other typical conventions of an action film that we see in the trailer are explosions. They are there to engage the audience into wanting to watch the film and figure out the storyline/plot. Without the use of swearing, violence, weapons, car chases, explosions etc. the audience would lose interest and the film wouldn't be successful within the industry.

  The costume infers that the people within the trailer are of importance as they are smartly dressed, in suits. Such similar clothing could also suggest that they are working as part of a team,(MI6).

  The dramatic music throughout the trailer adds emphasis to the story. The non diegetic sound, for example the soundtrack, is for the audiences use only therefore it has to reflect the same mood that is within the scene. Therefore, when there is a scene full of explosions and fights, the music will build up going from a consistent level to a really powerful ending. The effect of this makes the audience feel the mood of the scene.

 

 

 

 

 

 

 

 

 

 

 

 



 

Research and Planning - Sinister Trailer analysis

Sinister Trailer

 

 Sinister is a 2012 supernatural horror film directed by Scott Derrickson and written by Derrickson and C. Robert Cargill and stars and Ethan Hawke. It follows true-crime writer Ellison Oswalt, played by Hawke, as he discovers a box of home movies that puts his family in danger.
    The film plot consists of a family that move into a new house which has had a murder within it previous to them moving in. The main character then uses the death as inspiration to the book which he is currently writing. When he goes into the loft, he discovers a box filled with tapes he plays them to discover further that the family that lived in the house prior to them, had been brutally murdered and it had been taped by a man called 'Bogore'. Bogore eats the soul of children who see him in photos. After the main characters children witness the tapes he starts to notice strange things happening within his home. Once he destroys the tapes he notices they reappear every time he tries to destroy them.
    The trailer opens with a isolated house at night, fitting the typical conventions of a horror film. The shot breaks up and shots go to black. Their is a voice over in the background, informing the audience of deaths. The next shot involves '9 months later'. We then see the same shot of the house except this time, it is at day not appearing as creepy as the night shot. The new family are gathered round for dinner at the table when there is an exchange of conversation about how the children didnt want to move, and live in the current house. A typical convention of a horror normally includes children who are either involved with the wrongdoing in the film. Or the child(ren) have a sixth sense which the audience become aware of. As the man goes up into the loft the music gets faster creating tension and suspense, then finally the music stops when the scene appears of the box. The audience will gather that this is an important scene as it is left in silence allowing the audience to stop and think about what could be in the box. When the man watches the tapes and discovers the previous family have been hung there is a screeching noise, possibly making the audience jump. A convention of a horror film is definitely its music. The music in a trailer needs to be gripping yet eerie.
   A unique selling point for this trailer would be the well known director, Scott Derrickson. Derrickson as well as being a director is a screen writer and producer. His most notable work is as follows: 'The exorcism of Emily Rose' and 'Hellraiser: Inferno'.